In addition to healthy teeth, nearly every dental patient would love a bright white smile. Give the people what they want! It’s a win-win for the patient and the dental office. Educating patients about their whitening options and offering a wide-variety of procedures and prices to fit each individual’s whitening needs simply equals good practice management. Check out few ideas to make marketing teeth whitening in the dental office a cinch this holiday season and year-around as written by Walker Shalyse from Ultradent Post: Opalescence® Teeth Whitening Systems offers everything from one-stop, in-office, chairside whitening (Opalescence® Boost), to custom tray teeth whitening options in a range of concentrations (Opalescence® PF), to their newest take-home, disposable tray whitening system, Opalescence Go® (also available is 6%, 10% and 15% hydrogen peroxide concentrations).

Here are a few ideas to make marketing teeth whitening in the dental office a cinch this holiday season and year-around: Whitening Gift Bag Give your patients a gift bag with Opalescence® toothpaste, a toothbruth, and an Opalescence Go Mini Kit. Hustle and Bustle Whitening For your patients who are pressed for time, or may have important holiday gatherings on the horizon, make sure they don’t forget about Opalescence Boost, a one-stop, in-office whitening treatment that makes getting their pearly whites sparkling a stress-free, easy experience! Give Holiday Gift Coupons Give your patients the gift of whitening by giving or sending them a coupon for a free or discounted Opalescence Go kit at their next appointment. Who wouldn’t love that? Start a “Share a Smile” Social Media Campaign Encourage patients to post pictures of their smiles on social media and tag your office for a chance to be entered into a drawing to win a free whitening treatment or Opalescence Go kit. Make Your Office a “Bright White” Office Decorate your office with whitening sample towers and free whitening promotional materials like countertop displays and brochures. Stocking Stuffers   Offer whitening gift cards that patients can give to family and friends. It’s another great way to ease your patients’ stress of holiday shopping while growing your practice. Host a Holiday Giveaway Hold a month-long drawing for a chance to win a free kit of Opalescence Go. For patients who enter and don’t win, offer them a discount on their next whitening treatment or kit.

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